Architecting E-commerce Logic.
Engineering
Revenue.
I don't just build storefronts; I engineer the ecosystems that power them. As a Lead E-commerce Architect & Digital Strategist, I bridge the gap between heavy-lifting backend infrastructure and high-converting visual merchandising. From deploying secure, containerized cloud architectures to structuring complex product data and acting as the Subject Matter Expert for search and visual merchandising, my day-to-day is driven entirely by analytics. I let raw GA4 and sales pipeline data dictate the strategy, and I write the code to execute it. No bloat. Just systems that scale, convert, and quietly run the show.
Strategic & Technical Toolkit
My multi-threaded stack. No fluff, no framework wars—just the exact tools required to turn complex problems into quiet, high-converting revenue engines.
Where I've Been
A timeline of inheriting complex digital ecosystems, finding the architectural gaps everyone else ignored, and quietly making them run flawlessly. (Fun fact: They actually handed me a "Quiet Achiever" award in 2025 for exactly this).
Digital & Ecommerce Lead
> Orchestrating a multi-brand digital ecosystem. I bridge the gap between hard-coded cloud architecture and high-converting storefront strategy across 60+ retail locations.
“Instrumental in building our internal customer portal, empowering our customer service teams in-store to provide an exceptional experience thru engagement led by loyalty tiers and cash back.”
“It was a pleasure working with you on the TJG Member Portal — seeing you take every challenge head-on to turn the vision into a powerful tool for our retail teams. The impact this is already making at the store level is fantastic.”
Freelance UX/UI & E-commerce Architect
> Directly hired to untangle legacy workflows. I overhauled the digital storefront, migrated manual chaos into automated logic, and drove serious organic growth.
Axiom Intelligence // STABLE RELEASE
Omnichannel Analytics powered by the A.P.E.X. Engine
Meet Axiom. I didn't just build an integration; I engineered a ruthless, full-stack
intelligence platform that sits natively within your Shopify Admin via App Embeds, featuring
a custom-built, diagnostic workspace.
The core of the platform is A.P.E.X. (Attribution,
Performance & E-commerce eXecution). Powered by Gemini's agentic tool-calling, A.P.E.X.
aggregates fragmented logs across Google and Meta, actively auditing marketing channels and
detecting checkout leaks. But it goes deeper: A.P.E.X. integrates directly with search APIs
to audit your live visual merchandising. It cross-references raw search queries against
conversion data to autonomously generate dynamic merchandising rules, ensuring users find
exactly what they want—and convert.
It is omnichannel analytics, weaponized for revenue.
- ► Native Shopify App Embed Integration
- ► A.P.E.X. Orchestration Engine (gemini-2.5-flash)
- ► Google (GA4/Ads/GSC) & Meta API Telemetry
- ► Search & Merchandising Automation Engine
- ► Strategic Insight Memory Cache (Prisma + Postgres)
- ► Automated SEO alt_text & Widget Compiler
React Router
Prisma / Postgres
Secure Cloud VM